H&M has launched its Beauty concept in India, marking the first time the brand has introduced this vertical in the country. The debut has coincided with the 10-year milestone of H&M India, expanding the brand’s presence beyond fashion and home into beauty.
The line-up has included over 200 products across makeup, fragrance, and beauty tools. Locally produced make-up and fragrances have been introduced alongside globally sourced tools, combining Indian craftsmanship with global innovation. Key products have featured the Satin Icon Lipstick, Mad for Matte Liquid Lipstick, Never Ending Lash Mascara, and Do-it-All Stick Blush. A new Eau de Parfum collection with vegan formulas has also been launched, offering richer scent experiences for customers.
All products have been positioned as vegan and cruelty-free, with makeup priced under Rs 799 and perfumes starting at Rs1299. The collection has been designed to be trend-led and accessible, catering to diverse consumer preferences across the country.
The H&M Beauty concept has been scheduled to roll out from October 2, 2025, across all H&M stores in India and online at hm.com.
Helena Kuylenstierna, Director, H&M India, said: “We are thrilled to bring H&M Beauty concept to India for the very first time. This launch is a true milestone in our journey, made even more special as we celebrate 10 years of H&M India. It reflects our commitment to making fashion and beauty more accessible and reaching more fashion aspirers across the country.”
Cathrine Wigzell, Global General Manager, H&M Beauty, added: “Building on this milestone, we’re excited to introduce H&M Beauty to such a vibrant and diverse market. Our ambition is to create a destination where fashion and beauty seamlessly come together, offering customers an inspiring line-up that combines trend-forward design, quality, and inclusivity. We want every customer, whether shopping in-store or online, to walk away with a complete look that empowers self-expression and makes beauty fun and accessible for all.”
