GroupM, the media investment group under WPP, has been felicitated with ‘Omnichannel Excellence Award’ at the 9th Annual Microsoft Advertising Partner Awards 2024, in the first-ever in-person ceremony held on December 4 in Sydney.
Powered by Microsoft Advertising, this triumph for GroupM’s expertise in leveraging geo-granular technology for precise targeting, driving creative innovation, and delivering household ID attribution in recent Connected TV campaigns, highlights GroupM’s role in setting new benchmarks in the addressable advertising space.
This award underscores GroupM’s commitment to fostering a talented and motivated team that consistently delivers exceptional results.
Being at the forefront of the growing addressable TV advertising space, leveraging strong partnerships, and developing world-class solutions for Connected TV and through continuous innovation and a focus on performance, GroupM remains a leader in redefining the advertising landscape with it brand-centric strategies designed to resonate with audiences, ensuring maximum impact and measurable results.
Commenting on the win, Atique Kazi, President- Data Performance and Digital Products, GroupM India, said, “Winning the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024 is a proud moment for us. It reflects our team’s innovation and dedication to delivering impactful, customer-focused strategies. This recognition motivates us to continue empowering brands with measurable growth and meaningful connections.”
To this, Rajiv Rajagopal, Head- Advanced TV, GroupM India, added, “We are grateful to receive the Omnichannel Excellence Award at the Microsoft Advertising Partner Awards 2024. With Microsoft’s advanced tech stack, we built a premium CTV marketplace featuring precise geo-polygon targeting—delivering refined, geo-targeted ads. This recognition underscores our commitment to innovation, trust, and delivering exceptional client outcomes.”
