Greenlam Industries has rebranded its premium veneer brand, Decowood Veneers, as Mikasa Decowood Veneers. The company has presented this change as a step to unify Decowood’s legacy with the broader Mikasa portfolio under one brand.
Decowood Veneers has been in the market for over two decades, providing a variety of wood veneer options. Greenlam has said that the rebranding allows architects, designers, trade partners, and homeowners to access wood panel solutions from a single source, with consistent quality standards.
The company has noted that a unified portfolio will offer integrated design solutions and support the brand’s presence in domestic and international markets.
Parul Mittal, Director, Greenlam Industries, said, “Decowood has long been recognized for its wide variety of species, rich textures, and responsibly sourced veneers that celebrate the beauty of natural wood. By transitioning into Mikasa Decowood Veneers, we are taking this legacy forward with a stronger, unified brand identity that also embodies Mikasa’s premium positioning. This integration allows us to offer customers an unparalleled choice of designs and finishes, backed by sustainability and uncompromising quality. With veneers that transform spaces into timeless expressions of style, Mikasa Decowood will continue to inspire architects, designers, and homeowners to craft interiors that are truly distinctive.”
