Olyv, a digital lending platform, has launched a new out-of-home (OOH) campaign featuring its long-standing brand ambassador, Sourav Ganguly. Rolled out from July 1, the campaign is designed to strengthen the brand’s visibility across high-footfall locations while reinforcing its positioning around accessible and reliable credit solutions.
The campaign was strategically timed around Ganguly’s birthday on July 8 and follows Olyv’s recent Series B funding round. As part of its long-term 360-degree marketing strategy, the company has deployed large-format billboards across multiple markets to deepen its reach among consumers.
According to Olyv, Ganguly’s image as a leader known for resilience and determination aligns with the platform’s mission of enabling easier access to credit for India’s emerging consumer base.
The OOH initiative complements Olyv’s digital-first strategy. The company said its app has crossed 4 crore downloads and holds a 4.7 rating on the Google Play Store. Through its offline presence, the brand aims to build greater familiarity and trust among consumers seeking transparent financial solutions.
The company said it will continue to focus on building a broader financial wellness ecosystem for consumers across emerging India.
“This campaign highlights Olyv’s commitment towards democratising credit access, serving as a reassuring reminder that simple financial support should be for everyone and is always accessible, which I believe Olyv is doing brilliantly.” said Sourav Ganguly, Brand ambassador of Olyv.
Rohit Garg, Co-founder and CEO of Olyv, said, “Our partnership with Dada remains a strong pillar of Olyv’s journey. As we enter our next phase of growth, this campaign marks another step towards expanding our reach, fostering deeper customer relationships, and empowering more people to build healthier financial future.”
