The Food Safety and Standards Authority of India (FSSAI) has issued notices to eight food business operators over allegedly misleading brand names, trade names and product claims on packaging and labels that could violate food safety regulations.
The regulator said the companies had used terms and claims that may mislead consumers about the nature, quality or health benefits of their products, potentially contravening provisions of the Food Safety and Standards Act, 2006 and related labelling regulations. The development was announced through FSSAI’s official social media channels.
The companies that received notices include Emami Healthy & Tasty, Health Aid, Troovy, The Healthy Factory, Healthy Master, Healthy Choice, Plan B, and Neuherbs.
FSSAI has issued notices to several food business operators (FBOs) for violating provisions of the FSS Act, 2006 regarding misleading brand names, trade names, and product claims… (1)2 pic.twitter.com/CgSVspoQxS
— FSSAI (@fssaiindia) June 14, 2026
Among the products flagged was Emami Healthy & Tasty, with FSSAI stating that the trade name itself was “likely to mislead consumers”. Plan B, which markets products as “plant based vegan”, was pulled up for allegedly creating the impression that its offerings were certified vegan without securing prior approval for vegan endorsement under its FSSAI licence.
FSSAI also questioned The Healthy Factory’s “Zero Maida Whole Wheat Bread” and “Zero Maida Pizza Base” claims, noting that the products contained ingredients such as wheat gluten, making the messaging potentially misleading. Meanwhile, Neuherbs’ “True Vitamin” branding and Troovy’s “healthy” claims across its snack portfolio were also brought under scrutiny.
The regulator further flagged Healthy Master’s tagline, “Vision to serve healthy”, Healthy Choice’s “Healthy food for Healthy life Poha”, and Health Aid’s brand name for potentially creating misleading health impressions among consumers.
The action signals a tightening regulatory stance on health and wellness marketing, as FSSAI steps up oversight of food labels and packaging amid growing consumer interest in “healthy”, “organic” and functional food products. Industry observers say the move could prompt brands to revisit how they communicate nutritional and wellness claims to ensure compliance with existing norms.
