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    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Home Marketing

“Would Find Someone To Date On Zomato”, Says Janhvi. Zomato Responds With Its ‘Marketing Mind’

Shubham Sachdeva by Shubham Sachdeva
November 27, 2018
in Marketing, What’s Buzzing
A A

For those active on social media would know how popular Zomato is for its crazy replies to customers on Twitter. The marketing team of this food delivery giant knows what the young generation wants so instead if paying millions on TV ads, they mainly focus on online mediums to advertise their stuff.

Janhvi Kapoor

Daughter of Sridevi and Boney Kapoor, Janhvi is the latest talking topic in the Bollywood industry. Whatever she does becomes a news for media and something similar has happened as they chose to share her views over dating on the famous celebrity talk show -Koffee with Karan. Janhvi Kapoor, who recently appeared on the show said that she’s more likely to look for dating prospects on Zomato. “I’d look for people who are going to the same restaurants as me and know what their food preferences are,” she added.

Also Read: Woman Complains of Fly in Biryani, Zomato Executive Asked Restaurant to Add One More

Source

Zomato came to know about this and they are making the most of this statement and have posted a perfect reply to her. Responding to the actress, Zomato tweeted, “Marketing money saved for the week…Thank you Janhvi.”

Marketing money saved for the week. ????

Thank you Janhvi Kapoor. pic.twitter.com/vRKOlbDem3

— Zomato India (@ZomatoIN) November 26, 2018

The tweet went viral soon and has gained over 4000 likes with users on Twitters praising Zomato once again for their advertising skills. Here’s how users reacted:

Probably they can do that

Introduce Jahnvi Kapoor week with 40% discount, Code JK40 ????

— Scooter GoFast (@itspedi) November 26, 2018

Clever marketing

THIS is genius marketing. Good on you @ZomatoIN #marketing #DigitalMarketing #marketingdoneright

— Ankit Nanavati (@ankitnanavati) November 26, 2018

Clever marketing by Zomato

— Snehil Agrawal (@27snehilagrawal) November 26, 2018

Just a suggestion to Janhvi

Nube! Nobody told her she could have monetised those words coming out of her mouth

— Meet M (@MeetModi1) November 26, 2018

Great time to launch a dating site for Zomato users

Great time to launch Zinder – Tinder for Zomato users.

— Vishal (@vishalwinks) November 26, 2018

Also Read: Reasons Why Nykaa Chose Janhvi Kapoor As Its New Brand Ambassador

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