Liqvd Digital India has filed its Draft Red Herring Prospectus (DRHP) with the market regulator for a proposed Rs 37 crore SME Initial Public Offering (IPO).
The proposed public issue comprises a fresh issue of equity shares aggregating up to ₹37 crore, along with an Offer for Sale by certain promoter shareholders. The company’s equity shares are proposed to be listed on the BSE SME platform, subject to regulatory approvals and market conditions.
The proposed IPO comes as Liqvd Digital continues to invest in technology-led solutions, including artificial intelligence (AI), automation and proprietary digital platforms, to improve operational efficiency, streamline workflows and create new revenue opportunities.
As part of its growth strategy, the company proposes to utilise Rs 915.45 lakh from the fresh issue proceeds towards establishing a Full Scale VCP Hub, an investment that it said is aligned with the evolving needs of the digital marketing industry and its long-term vision of becoming an AI-integrated content partner for brands.
The company also plans to use a portion of the proceeds to acquire the remaining 23.21% stake in AdLift Marketing. Liqvd Digital had acquired a majority stake in AdLift in April 2025 as part of a multi-phase acquisition strategy.
Among its technology-led offerings is Tesseract, an AI lab developed by the AdLift Group that provides solutions for campaign delivery, content automation and audience insights. The platform enables brands to track and analyse their presence across AI-driven search platforms such as ChatGPT, Perplexity and Gemini, while offering insights into their visibility in the rapidly evolving AI ecosystem.
Through the proposed IPO, Liqvd Digital aims to strengthen its integrated marketing capabilities and deepen its investments in AI, automation and in-house technology platforms as it looks to capitalise on the growing demand for technology-enabled marketing solutions.
Arnab Mitra, Chairman & Managing Director, Liqvd Digital India, said, “Brands today are looking for partners who can bring together creativity, technology and performance under one roof. That has been our focus, and the proposed IPO marks an important milestone in our journey.”
He added, “AI is already changing the way content is created and personalised. It is helping reduce timelines, improve efficiencies and unlock new possibilities for brands. While technology is playing a bigger role than ever before, we believe human creativity remains at the heart of great marketing. Our approach is to combine the power of AI with creative thinking to deliver better outcomes at scale.”
