FCB Ulka, part of FCB India, has announced the appointment of Manisha Sain as its National Planning Director.
Sain, a planner with the soul of a researcher, brings more than 15 years of experience in uncovering deep human insights and translating them into impactful brand strategies. She has played a key role in shaping brand narratives for Ariel, Sebamed, Visa, Johnson’s Baby, Symphony Air Coolers, Rio Sanitary Pads, Danone Toddler Nutrition, and Crompton, among others.
Her work has been recognised for its strategic clarity and efManisha Sain
fectiveness, earning honours at APAC Effies, Cannes Lions, India Effies, and Jay Chiat Awards. Sain was also ranked among the Top 10 Planning Directors globally by The Big Won report.
Kulvinder Ahluwalia, CEO of FCB Ulka, said, “Manisha’s blend of analytical rigour and creative instinct makes her a powerful addition to our planning leadership. Her proven ability to connect brand truth with consumer culture will be instrumental as we continue to strengthen FCB Ulka’s strategic backbone and build brands that stand the test of time.”
Manisha Sain added, “Rarely does one get a chance to be part of a business built on strong relationships that withstand the test of time, and brands that have been part of every Indian’s childhood. I’m excited to join the journey of evolution for some of the country’s most iconic brands — and to create work that truly works for consumers embracing new, disruptive behaviours.”
