After being associated with petcare major, Heads Up For Tails, as Chief Marketing Officer for a period of two years, ended October 2023, and working as a Fractional CMO for the last six months, Samriddh Dasgupta has now joined Arata as Chief Business Officer.

He joined HUFT as CMO in October 2021 and helped the business make decisions and create interventions that impacted revenue growth, culture, community, and brand value in his two years’ long stint at the petcare company.

Prior to that, Dasgupta was associated with Bombay Shaving Company for a period of one-and-a-half years. He joined BSC as Director- Marketing and New Initiatives in June 2020 and was elevated to the role of VP- Marketing and New Brands in February 2021.

From April 2019 to June 2020, he also worked with Akiva in the capacity of VP- Marketing; with Aakash Digital as Head of Marketing for seven months, starting October 2018; with Xynteo as Head of Communications (India) from April 2017 to July 2018; and Head of Marketing- Dineout at Times Internet from January 2015 to December 2016.

In the past, he was also associated with abm communication, Shooting Gallery Asia, The Princeton Review and as a Gentleman Cadet in Indian Army.