ASCI has recorded a voluntary compliance rate of 99.7% in the first quarter of FY2026-27, marking the highest level in its history. The self-regulatory body has said marketers across different sectors and business sizes have complied with its recommendations to modify or withdraw advertisements.
The organisation has processed 1,616 cases related to 1,089 advertisements during the quarter. Of the 1,089 advertisements, 179 have involved influencer advertising, reflecting continued monitoring of digital advertising practices.
The compliance rate has improved significantly over the past two financial years. ASCI has reported an overall voluntary compliance rate of 86% in FY2025-26, compared to 83% in FY2024-25.
ASCI has stated that the latest figures indicate advertisers across traditional and digital platforms have increasingly acted on its recommendations. It has noted that both established and emerging advertisers, along with influencers, have modified or withdrawn advertisements following its directions.
The body has also highlighted that while print and television advertising has traditionally recorded high voluntary compliance levels, digital advertising has remained a key area of focus. The Q1 FY2026-27 data has shown that digital compliance has moved closer to the levels seen in traditional media.
Manisha Kapoor, CEO and Secretary General, ASCI, said, “A voluntary compliance rate of 99.7% is a strong indicator of the industry’s commitment to responsible advertising and the effectiveness of India’s self-regulatory model. Advertisers are increasingly recognising that consumer trust is earned through truthful and transparent communication. It is a testament to the collaborative efforts of advertisers, agencies, influencers, platforms, regulators and ASCI. As advertising continues to evolve, particularly in digital spaces, ASCI will remain committed to supporting innovation while ensuring that consumer interests remain at the heart of every communication. We must acknowledge the hard work put in by the Consumer Complaints Council (CCC), the independent jury which comprises both industry and civil society members (in majority), as well as our numerous technical experts who provide their valuable time and inputs in keeping consumer trust at the centre of ASCI’s work.”
