Enormous has appointed Ananya Varma as Strategist Planning Director. In her new role, she has been responsible for strengthening the agency’s strategic planning capabilities and contributing to culture-led brand strategies.
Prior to this, Varma has worked at Droga5 UK, where she has played a role in developing culturally-driven campaigns and shaping brand narratives. She has built a portfolio of work across brands such as Lidl, LEGO, IT Cosmetics, Woodies, SkinCeuticals, Kerrygold, Allied Irish Banks, Smyths Toys, and Dublin Bus.
She has generated over 1 billion impressions through her work and has received recognition at industry platforms including the Clios, D&AD, Webby People’s Voice, ICAD, and Ad Net Zero Awards. Varma holds an MSc in Marketing with distinction from Trinity College Dublin and has begun her career at BBC StoryWorks.
Varma said, “I’m excited to join Enormous and collaborate with a team that’s as passionate about creating culture-defining work as I am. Together, we’ll continue to push boundaries and deliver strategies that truly resonate.”
Ashish Khazanchi, Managing Partner at Enormous, said, “Ananya’s expertise in blending cultural relevance with brand innovation is a perfect fit for Enormous. Her insights will elevate our work and help us continue delivering bold, impactful campaigns.”
