Easebuzz has launched Buzzing for Bharat, a platform designed to strengthen the digital and global growth journey of India’s Micro, Small, and Medium Enterprises (MSMEs). The initiative has begun with the inaugural Digital Excellence Awards (DEA) 2025, held in Mumbai on October 6, 2025.
Conceived as an ongoing ecosystem, Buzzing for Bharat has aimed to empower MSMEs through three core pillars, recognition, access, and enablement. It has provided a platform for small businesses to showcase innovation, gain visibility among financial institutions and policymakers, and connect with funding partners including banks and venture capital firms.
The platform has also included digital enablement and mentorship support to help MSMEs integrate technology into their operations, alongside a Global Market Accelerator focused on facilitating access to international trade and sustainable expansion.
With MSMEs contributing nearly 30% of India’s GDP and employing over 110 million people, Easebuzz has positioned this initiative as a step toward building resilience and competitiveness in the sector. In the coming months, Buzzing for Bharat has planned to roll out mentorship programs, capability-building workshops, and initiatives to connect MSMEs with both domestic and global markets.
“Buzzing for Bharat has been envisioned as a collaborative platform that brings together stakeholders from across the ecosystem to help MSMEs digitise, access growth capital, and expand globally. The Digital Excellence Awards mark the beginning of a long-term effort to drive digital inclusion and competitiveness among India’s small businesses,” said Parimal Srivendu, Group Head – Easebuzz.
