The connected marketing agency within the Publicis Groupe, Digitas India, has won the digital creative mandate of Deoleo India, one of the global leaders in olive oil and the parent company to brands such as Figaro and Bertolli.

As part of this association, Digitas India will handle the creative and social media responsibilities for Deoleo’s marquee products including Figaro Olive Oil, Bertolli Olive Oil, Figaro Baby Oil and Figaro Baby Lotion, amongst others.

In addition, the agency will also help the brand to venture into new markets while reinforcing the allegiance of existing clientele and heightening awareness about olive oil consumption whilst heralding the launch of a series of innovative campaigns designed to showcase the distinct attributes of Deoleo’s products and engaging a wider audience.

The primary objective of this mandate is to transform Deoleo’s classic brands through cutting-edge digital narratives and enhanced consumer engagement via creative and interactive social media marketing initiatives.

Sharing her enthusiasm on the partnership, Satarupa Majumdar, Marketing Director – India and Middle East, Deoleo, said, “Collaborating with Digitas India represents a significant step in our strategy to connect more deeply with our consumers leveraging social media. Their creative ideas align entirely with our brand ethos, and we are confident that this partnership will help us tell our story in more convincing and significant ways to our audience.”

To this, Sonia Khurana, Chief Operating Officer, Digitas India, added, “We are excited about our partnership with Deoleo. Building a brand on social media takes a deep understanding of the platforms, how the audiences interact with the content on these platforms and an appreciation of the brand & category. We hope to bring the best of all these to make Figaro and Bertolli a success on social media.”