Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Misc

Most Digital Wallets in India Can Lose 90% Of Their Users- Here’s Why

Shubham Sachdeva by Shubham Sachdeva
February 23, 2018
in Misc
A A

Indian digital wallet platforms are facing a big issue. The reason is not the entrance of any new competitor. According to the guidelines of RBI, the last date of completing the Know Your Customer (KYC) details for using digital wallets is coming near. Users who have not provided the details will no longer be able to use these wallets after 28th February.
According to the reports, around 90 percent of users have not provided their KYC details and there is a big chance that most of the accounts will become inactive due to this. So, what will happen to the money that is present in these wallets? Users will be given a single chance to transfer their money to bank accounts without any charges. No offline usage or top-ups will be available after this.

Source

The entry of big names like WhatsApp in this market has already threatened the wallet companies and the KYC operation will make a huge impact on the business of these firms. After demonetization, wallet companies have become very popular in buying things both online and offline. The easy process of making an account on these apps is the reason why a big section of users tried these wallets.
Source

RBI is looking to make these wallets more safe and secure and for doing this some new decisions will be taken to make the process of opening accounts on these apps more meaningful. There is a big chance that users will start using banks as a complete KYC process is similar to opening account in banks.
Although wallet companies are trying to extend this final date, this is not the final solution and it will be very interesting to see what impact of RBI’s decision.

What do you think about this? Do let us know in comments.

Related Posts

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer
Misc

Unilever’s Sandeep Tanwani Joins Pidilite As Chief Marketing Officer

by MM Desk
November 18, 2024

Pidilite has onboarded Sandeep Tanwani as Chief Marketing Officer (CMO). Previously, he served as Vice President (VP) of Unilever Professional...

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”
Misc

Bellavita, The Great Khali & Abhishek Banerjee Say “Deo Bachche Lagate Hai”

by MM Desk
November 18, 2024

A beauty and personal care brand, Bellavita has unveiled its new advertising campaign, with the aim to reposition perfumes as...

Latest

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

Saregama India Appoints Abhishek Kapoor As Chief Financial Officer

June 24, 2026
AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

AnyMind Unveils AnyAI DSP To Bring Greater Transparency In Media Buying

June 24, 2026
Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

Cadbury Dairy Milk, KitKat, Tata Salt & Dettol Top Kantar’s Most Effective Ads List For 2025

June 24, 2026
Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

Bodhi Tree Multimedia Secures Assam Government Mandate For Digital Content Platform

June 24, 2026
Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

Honasa Consumer Acquires 58% Stake In Fluence Pharma, Enters Nutraceuticals Market

June 24, 2026
Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

Global Entertainment & Media Advertising Revenue To Hit $1.4 Trillion By 2030: PwC

June 24, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.