Anurag Arora has been appointed Senior Director and GM for the India consumer business at Dell Technologies, where he will now lead consumer operations, business strategy and market expansion initiatives for the company in India.
He announced this move via a linkedin post.
Prior to this, Arora served as Director at Dell from 2020 to 2025, managing channel partners, product management and business development.
Before joining Dell, Arora spent close to 14 years at HP in multiple leadership roles. He was National Sales Head from 2019 to 2020, leading channel sales and managing relationships across retailers, large formats, ecommerce players and distributors. From 2015 to 2019, he served as Category Head for Consumer Personal Systems, overseeing portfolio positioning, business strategy and product differentiation. Earlier, he was National Sales Head for a year from 2014 to 2015, driving multi-channel distribution and growth.
Arora worked at HCL Infosystems from 2000 to 2006 as Product Manager, handling product development and business operations. Between 2000 and 2002, he served as Channel Manager at BPL Mobile. He began his career with Indian Express, where he worked as Brand Manager from 1997 to 1999.
