Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    AI Didn't Change What Agencies Make, It Changed What They're For

    AI Didn’t Change What Agencies Make, It Changed What They’re For

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    The Hunger To Keep Improving Is What Drives Me: Jitika Gupta

    Campaigns Don't Build Brands, Customers Do

    Campaigns Don’t Build Brands, Customers Do

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    How AI Agents Are Helping Brands Run Hyper-Local Campaigns At Scale

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Confidence Is Something You Build By Doing Things That Scare You: Priyanka Arora On Embracing Uncertainty

    Why Global Pop Culture Is The New Local Marketing

    Why Global Pop Culture Is The New Local Marketing

No Result
View All Result
Marketing Mind
No Result
View All Result
Home Marketing

Delhi HC Bars Shark Tank-Famed Bacca Bucci From Selling Shoes Imitating Skechers Designs

The Delhi High Court granted an ex-parte interim injunction in favour of Skechers, citing “nearly identical” and “deceptively similar” designs in Bacca Bucci’s shoes. It ordered a product recall, disclosure of supply chain and profits, and appointed commissioners to seize infringing goods, inspect records, and conduct searches across multiple premises.

MM Desk by MM Desk
April 29, 2026
in Marketing
A A
Delhi HC Bars Shark Tank-Famed Bacca Bucci From Selling Shoes Imitating Skechers Designs

The Delhi High Court has directed an inspection of Shark Tank-featured footwear brand Bacca Bucci following a lawsuit filed by Skechers, which alleges that the company copied its shoe designs.

As per media reports, Justice Tushar Rao Gedela granted Skechers an ex-parte interim injunction and appointed local commissioners to seize infringing products.

The Court noted that the designs are “nearly identical” and “deceptively similar”, highlighting a strong likelihood of consumer confusion.

Skechers USA and its affiliates have approached the Delhi High Court against Bacca Bucci Fashions, alleging infringement of the sole design of their “Go Walk 5” shoes.

The plaintiffs stated that they hold registered design rights for both the midsole and outsole of the product, which was introduced in the Indian market in 2019. They further asserted that the design has garnered significant goodwill over time, and claimed that Bacca Bucci’s footwear reproduces key distinctive elements, including horseshoe-shaped structures, segmented patterns, and asymmetrical block formations.

A cease-and-desist notice was issued in August 2025, and a subsequent reminder was also sent; however, the defendant failed to comply.

The Court restrained Bacca Bucci from manufacturing, selling, advertising, or offering the shoes for sale across platforms, including online channels. It further directed the company to recall the products, disclose details of its supply chain, and submit a full account of the profits generated from these shoes.

The Court further appointed Court Commissioners, granting them authority to undertake a comprehensive inspection and enforcement exercise. Their mandate includes visiting Bacca Bucci’s premises across Delhi, Gurugram, and Noida; entering and inspecting the facilities and goods therein; and seizing shoes bearing the impugned designs, along with associated packaging, labels, brochures, and other marketing materials.

They are also authorised to prepare a detailed inventory of all seized items, examine books of accounts such as invoices, sales records, and ledgers, and document the proceedings through photographs and video recordings. Additionally, the Commissioners may identify any further storage locations and extend the scope of the search accordingly, seek police assistance where required for execution, and, in the event of resistance, break open locks to carry out their duties.

Related Posts

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta
Feature

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

by Masaba Naqvi
July 24, 2026

If you've ever thought protein marketing begins and ends with six-packs, gym mirrors and oversized tubs, Co-Founder of BigMuscles Nutrition...

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games
Marketing

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

by MM Desk
July 24, 2026

India's dairy cooperative Amul has been announced as an Official Partner of the Glasgow 2026 Commonwealth Games, marking another milestone...

Latest

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

Nearly 80% Of Our Ad Spends Goes Into Digital: BigMuscles Nutrition’s Jitika Gupta

July 24, 2026
Dentsu Creative Isobar Elevates Christopher Baretto To Creative Director

Dentsu Creative Isobar Elevates Christopher Baretto To Creative Director

July 24, 2026
Dentsu Creative Elevates Sonia Sharda To Managing Partner

Dentsu Creative Elevates Sonia Sharda To Managing Partner

July 24, 2026
What If Politicians Had to Interview for the Country's Biggest Job? Tata Tea Asked That Question First

What If Politicians Had to Interview for the Country’s Biggest Job? Tata Tea Asked That Question First

July 24, 2026
Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

Amul Becomes Official Partner Of Glasgow 2026 Commonwealth Games

July 24, 2026
The Week Brands Leaned Into Culture, Communities & Conversations

The Week Brands Leaned Into Culture, Communities & Conversations

July 24, 2026
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2026 All rights reserved. Digi Giant LLP

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • AdAura Awards
  • More

© 2026 All rights reserved. Digi Giant LLP

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.