Consumr.ai, a next-gen consumer intelligence platform, has appointed Jaishree Agrawal as Commercial Lead – Consumer Insights. In her new role, she will lead commercial strategy and client partnerships, enabling brands to leverage AI-powered insights for sharper, faster decision-making.
With over 16 years of experience in market research, Agrawal brings deep expertise in innovation strategy, behavioural insights, and brand development. She spent six years at NielsenIQ BASES, where she was recognised for commercial excellence and played a key role in aligning insights to business outcomes across global and Indian brands.
At Consumr.ai, Jaishree will focus on helping marketers adopt the platform’s flagship product, AI Twins, which creates real-time digital mirrors of consumer behaviour. These AI-powered profiles enable brands to simulate decisions, validate ideas, test creatives, and optimise campaigns with unmatched agility and precision, the company stated.
“We’re thrilled to welcome Jaishree to the Consumr.ai family. Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions,” said Vivek Bhargava, Co-Founder of Consumr.ai.
