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3 minutes read

Companies In India That Are Making The Most Of ‘Black Friday’ Sale Campaigns

| Published on November 28, 2022

Though Black Friday has significant importance in American shopping history, the concept in recent years has gained popularity in India too.

What is Black Friday

‘Black Friday’ is traditionally observed a day after the US holiday of Thanksgiving. This year it was on November 25th.

With the festive season ahead in America, this time of the year has many discounts and deals on products and purchases. And so, it typically involves people going on massive shopping sprees, buying ahead of Christmas.

While there are many stories behind why is the term specifically ‘Black Friday’, this one according to Britannia, is interesting. In the early 1960s, Philadelphia police officers called the day “Black Friday” due to the sheer chaos that erupted due to massive buyers coming from suburbs resulting in longer shifts for workers, traffic jams, shoplifting etc.

And in recent years after the success of Black Friday, we also have ‘Small Business Saturday’, which involves nudging shoppers to visit local retailers, and ‘Cyber Monday’, encouraging shopping online. ‘Giving Tuesday’ is to stimulate charitable donations.

There are many brands and companies that have benefitted from Black Friday sales over the years. But now that Black Friday is slowly becoming a worldwide phenomenon, Indian companies, especially e-commerce companies too are using this concept to raise sales and earn good profits.

Let’s check a few of them

1. Nykaa

Nykaa introduced a ‘Pink Friday’ Sale offering tempting deals and discounts on brands like Lakme, Maybelline, Nykaa Cosmetics, MAC, Huda Beauty and more.

2. Amazon

This brand is synonymous with Black Friday. Every year, the company has introduced mega deals and heavy discounts, luring people to buy and keep buying a plethora of products like notebooks, jewellery,
clothes, and grooming products that could be used the year around.

3. Flipkart

The e-commerce biggie offered some of the biggest discounts and deals this year on Black Friday. Though not as much as it offered during Diwali, the deals this time were still good enough, especially on mobile phones and accessories.

4. Tata Cliq

Offering a wide range of products including fashion, beauty, tech, jewelry, among others, Tata CLiQ has launched a five-day sale from 25 November to 29 November, providing up to 85 percent discount with free shipping.

5. Myntra

The fashion and lifestyle brand is offering discounts from 40-80 percent on products. Also, customers that choose to pay with specified credit or debit cards can avail of additional interesting discounts

5. Croma

Apple surely knows how to leverage Black Friday. And this year, Croma, offered some trailblazing deals like a discount of Rs 10,000 on the purchase of a Macbook Air 2022, MacBook Pro 13-inch (2022), and Macbook Air 2020.

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