College Rivals, a collegiate gaming talent hunt, has roped in the TVS Apache series as the co-presenting sponsor for its second season.
TVS Apache’s collaboration with the gaming platform aims to forge a deep connection with the younger generation, blending the thrill of high-performance motorcycling with the excitement of gaming.
As per the brand, just as the Apache series has proven its mettle as a champion on the racetrack, College Rivals aims to crown the next generation of champions in the esports arena as Season 2 expands to 20 plus cities and 58 plus colleges.
This partnership between TVS Apache and College Rivals represents a fusion of two worlds where champions are forged, whether on the track or in the virtual arena. Together, they inspire the next generation to push boundaries, excel under pressure, and embody the true essence of what it means to be a champion, the brand further said.
As part of the partnership, TVS Apache will showcase its cutting-edge motorcycles at colleges hosting the College Rivals truck, giving students the chance to experience these two-wheelers firsthand. Additionally, students will have the unique opportunity to test drive these motorcycles right on their campuses.
Students will also have the chance to win prizes through various contests, with the ultimate winner of the grand finale driving away with a brand-new TVS Apache 200 4V motorcycle. This partnership not only amplifies the intensity of the tournament but also allows TVS Apache to engage with a passionate and energetic audience that shares its love for performance, agility, and innovation.
The second edition of College Rivals, set to engage over 2,00,000 college students across India, boasts a prize pool of Rs 50,00,000 and a prestigious professional gaming contract. After kicking off in July 2024, the championship will culminate in a Grand Finale scheduled for February 2025.
Speaking on the development, Ashwin Haryani, Country Head, Ampverse DMI, which owns the College Rivals IP, said, “We’re excited to have TVS Apache join us as a co-presenting sponsor for College Rivals Season 2. Their involvement aligns seamlessly with our vision. Partnering with a brand that connects with our collegiate audience not only elevates the gaming and esports experience but also extends the reach of esports through meaningful, non-endemic collaborations. This season’s expanded talent hunt will take us to more colleges and cities in search of India’s top esports talent, and we anticipate a richer brand experience for TVS as a result.”
To this, Vimal Sumbly, Head of Business- Premium, TVS Motor Company, said, “College Rivals perfectly embodies TVS Apache’s brand values of future-forward technology, performance, agility, innovation, and relentless spirit. Driven by the philosophy that inspiration starts young, and aspiration starts younger, we aim to inspire the next generation of riders and esports enthusiasts to embrace the thrill of the ride and the adrenaline of gaming through our partnership with College Rivals. This partnership is a testament to our commitment to fostering youthful energy and further building our community of over five million Apacheons that celebrates both the virtual and real-world excitement of high-performance safe riding and racing experiences. We look forward to an incredible season this year.”
