Evocus has announced a leadership move with Clavell Santiago taking on the role of Vice President – Sales HoReCa and Marketing. In this expanded role, Clavell Santiago will lead the company’s commercial and marketing functions, overseeing brand strategy, revenue growth and the scaling of the HoReCa business across domestic and international markets.
Clavell Santiago has been part of Evocus’s growth journey and most recently served as Head of Sales – HoReCa. In this role, he led the company’s entry into the HoReCa segment, the launch of Black Soda, and the introduction of trade-focused product innovations. During this period, the brand expanded its HoReCa presence to over 1,000 outlets nationwide, working with hospitality groups including Oberoi, Marriott and Taj, along with restaurants and café chains across India.
With over 12 years of experience across the FMCG and hospitality sectors, Clavell Santiago brings expertise in B2B sales, revenue growth, strategic partnerships and premium brand building across domestic and international markets. Prior to joining Evocus, Clavell Santiago held leadership roles at Narang Group, Coffee Day Beverages, MARS Group, IHG and Intercontinental Hotels Group.
Clavell Santiago will lead sales and marketing at Evocus, focusing on growing the HoReCa business and strengthening the brand’s presence in the premium functional beverage segment.
Speaking on the announcement, Aakash Vaghela, Founder and Managing Director of Evocus, said: “As Evocus continues to strengthen its presence in domestic and international markets, Clavell’s expertise in driving channel growth, building high-value partnerships, and elevating premium brand experiences will be invaluable. His proven track record in scaling brands and connecting meaningfully with consumers will play a key role in expanding Evocus’ footprint and strengthening our relevance across markets.”
Speaking on his appointment, Clavell Santiago said: “I am deeply honoured to step into this role. The journey so far has been full of learning, experimentation, and meaningful milestones, and I’m grateful for the trust placed in me. As we scale Evocus, my focus will be on sharpening our marketing narrative, strengthening engagement across key channels, and building meaningful differentiation to drive sustainable growth for the brand.”
