Cathay Pacific has announced the appointment of Abhijit Abhyankar as Regional Head of Customer Travel and Lifestyle. In this role, he will oversee customer travel experiences, passenger sales, marketing communications, and lifestyle marketing initiatives across India, Nepal, Bangladesh, Sri Lanka, the United Arab Emirates, Saudi Arabia, and South Africa (SAMEA).
Abhijit brings over two decades of experience in aviation and hospitality, with expertise in sales, marketing, and customer engagement. Prior to this appointment, he served as Regional Head of People for SAMEA, including roles such as Head of Marketing and Digital Sales – SAMEA, Regional Marketing Communications Manager – South Asia, and Area Sales Manager – Northern India. He also held the position of Country Manager – Africa and the Indian Ocean, based in Johannesburg.
Abhijit began his career in hospitality with Ambassador Hotel, Le Meridien, and Holiday Inn before moving into aviation with KLM Royal Dutch Airlines and later Air France–KLM. He joined Cathay Pacific in 2009 as Corporate Sales Manager and has since contributed to strengthening the airline’s commercial and customer-facing strategy in the region.
Based at Cathay Pacific’s regional headquarters in Mumbai, Abhijit will lead initiatives to create seamless and enriching travel experiences while building strategic partnerships in lifestyle, retail, and digital engagement.
