YouTube Introduces AI-Optimised Non-Skippable Ads Up To 30 Seconds For CTV
YouTube has introduced AI-optimised non-skippable ads globally, enabling advertisers to reach connected TV (CTV) audiences through...
Media
TAM Sports Expands Monitoring To Include Live Streaming On CTV & Mobile
TAM Sports, the sports intelligence division of TAM Media Research, has strengthened its cross-platform monitoring capabilities...
Elon Musk Says X Money To Enter Early Public Access Next Month
Elon Musk has said that X Money, the payments and financial services feature of X (formerly...
Neeraj Jha Takes Charge As Head Of Sports Business – India & South Asia At Warner Bros. Discovery
Neeraj Jha has started as Head of Sports Business – India and South Asia at Warner...
Amazon Music Appoints Rashii Prabhakar As Content Lead India
Rashii Prabhakar has joined Amazon Music as Content Lead India. In this role, she has been...
Creators Drive 87% Of Social Media Engagement During T20 World Cup 2026: Qoruz Report
The report highlights the growing influence of creators in sports conversations online, with fan reactions, match...
Ventes Avenues Expands Focus On First-Party Data, CTV & Marketing Technology; Niloufer Dundh Steps Down
Ventes Avenues has expanded its strategic focus toward first-party data collaboration, connected TV (CTV) ecosystems, premium...
Plum Partners Mumbai Indians As Digital & Official Skincare Partner For T20 Season
Plum has partnered with Mumbai Indians as its digital partner and official skincare partner for the...
I&B Ministry Directs BARC To Suspend TV News TRP Reporting For Four Weeks
The Ministry of Information and Broadcasting has ordered the Broadcast Audience Research Council (BARC) to suspend...
ICC Men’s T20 World Cup Final Draws 82.1 Cr Concurrent Viewership On JioHotstar
The ICC T20 men's world cup final smashed viewership record on streaming platform JioHotstar, with concurrent...
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