Budweiser 0.0 has announced partnerships with Mumbai Indians, Gujarat Titans, Punjab Kings, Sunrisers Hyderabad, and Rajasthan Royals, marking its debut association with the ongoing T20 cricket league in India.
The brand has entered the 19th edition of the tournament as part of its expansion in cricket-led marketing, extending its presence beyond international properties into franchise-based engagements.
The collaboration has included fan engagement initiatives across cities, focusing on team-based fandom and local cricket culture. As part of the partnership, the brand has also introduced limited-edition merchandise inspired by each of the five teams.
This move has built on Budweiser 0.0’s ongoing “In the Hands of Fans” platform, shifting its focus from national-level moments to city-level fan engagement and team loyalty.
The initiative has further strengthened the brand’s presence in Indian cricket, with a focus on fan-driven experiences and merchandise-led engagement during the tournament.
“Cricket is one of India’s most powerful cultural connectors, and our debut partnership with the ICC Men’s T20 World Cup 2026 reaffirmed the depth of fan passion behind it. At Budweiser 0.0, we see ourselves at the forefront of culture – acting as trendsetters for evolving fan expression, shaping how young India engages with sport, and setting the tone for how it shows up today. Entering the country’s biggest T20 cricket league, a platform widely loved by Indians, is a deliberate step in this journey – taking the brand from national fandom to the heart of city fandom. Through our partnerships with these five iconic teams, we’ll celebrate the pride, traditions, and energy that define Indian cricket fandom, while creating experiences that keep fans at the heart of the game.” – Vineet Sharma, Vice President, Marketing & Trade Marketing, AB InBev India.
