Shrutie Kher Joins Heads Up For Tails As Marketing Head
Heads Up For Tails has appointed Shrutie Kher as Marketing Head, bringing on board a marketer...
Marketing
Goafest 2026: Why Brands Are Prioritising Trust Over Traffic In The Attention Economy
In a digital world overflowing with notifications, endless scrolling and shrinking attention spans, brands have spent...
Goafest 2026: Why Brands Are Prioritising Trust Over Traffic In The Attention Economy
In a digital world overflowing with notifications, endless scrolling and shrinking attention spans, brands have spent...
Goafest 2026: Why Measurement Must Move Beyond Platform Metrics To Business Outcomes
In a digital ecosystem increasingly shaped by dashboards, platform metrics, impressions and performance scores, a bigger...
Sachin Paliwal Joins Gruner Group As GM Marketing & Branding
Gruner Group has appointed Sachin Paliwal as GM Marketing & Branding. With nearly two decades of...
Goafest 2026: The AI Era Has Moved From Generative To Agentic, Says Google’s Satya Raghavan
For years, the digital economy has conditioned consumers to believe there is an app for everything....
What Did Parle’s Mayank Shah Say About The Viral ‘Melodi Meets Melody’ Moment?
Sometime ago, when all of us thought only our feeds were flooded with “Melodi”, the internet’s...
Goafest 2026: Why Ads Need Hook, Emotion & Recall In The Age Of Scrolling, Virality & AI
As advertising enters an era shaped by infinite scrolling, instant virality, shrinking attention spans, and AI-led...
Mahindra Group Names Purnima Lamba As Chief Brand Officer, Effective September 2026
Mahindra Group has appointed Purnima Lamba as its Chief Brand Officer, effective September 1, 2026. In...
The Access Group Appoints Arup Mukherjee As Head Of Marketing, Hospitality APAC
Mukherjee will lead marketing strategy for The Access Hospitality business across APAC, with a focus on...
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