Television Ad Volumes See 10% Dip In Jan–Sep 2025, Food & Beverage Sector Leads
TAM AdEx has reported that television advertising volumes have dropped marginally by 10% during January–September 2025...
Feature
Behind Saatchi Propagate’s Rise Lies One Word That Drives Everything
Every agency talks about creativity. Few talk about what makes it work. At Saatchi Propagate, that...
From Cricket Pitch To Ad King: Virat Kohli’s Most Iconic Brand Endorsements Journey
Born on November 5, 1988, Virat Kohli, who turns 37 today, has not only dominated cricket but has carved...
Kingshuk Mitra Exits JioStar To Launch His Own Venture
Kingshuk Mitra, a seasoned leader in India’s media and advertising ecosystem, has announced his exit from...
Over 60% Of Urbanic’s Organic Marketing Budget Goes To Influencer Marketing: Rahul Dayama
In India’s crowded online fashion market, where digital-first brands are multiplying and consumer attention is shrinking,...
Z Media Corporation Appoints Raktimanu Das As CEO
Z Media Corporation has announced the appointment of Raktimanu Das (also known as Raktim Das) as...
FCB Ulka Wins Creative Mandate For Bajaj Almond Drops Hair Oil & Bajaj No Marks
FCB Ulka (part of FCB India) has been appointed as the creative agency on record for...
Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth
As the festive season concludes, it’s evident that it continues to be the most dynamic period...
Piyush Goyal Reveals Story Behind The Iconic Slogan ‘Abki Baar Modi Sarkar’
Union Minister Piyush Goyal has revealed that acclaimed advertising legend Piyush Pandey was the creative mind...
2025 World Cup Glory: How Brands Honoured The Women In Blue’s Iconic Win
Cricket isn’t just a game in India it’s an emotion, a festival, and a celebration. This...
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