‘Bunty Tera Sabun Slow Hai Kya’: The Catchphrase That Washed Its Way Into Every Indian Home
There are some ads that don’t just sell a product, they stay with you. They turn...
Feature
How The AI Boom Is Powering A New Era Of Corporate Layoffs
The last two years have rewritten how many companies define success. Where expansion and headcount once...
MIB Issues Draft Amendments To TRP Guidelines, Bars Landing Page From Ratings
The Ministry of Information and Broadcasting (MIB) has proposed amendments to the Policy Guidelines for Television...
Television Ad Volumes See 10% Dip In Jan–Sep 2025, Food & Beverage Sector Leads
TAM AdEx has reported that television advertising volumes have dropped marginally by 10% during January–September 2025...
Behind Saatchi Propagate’s Rise Lies One Word That Drives Everything
Every agency talks about creativity. Few talk about what makes it work. At Saatchi Propagate, that...
From Cricket Pitch To Ad King: Virat Kohli’s Most Iconic Brand Endorsements Journey
Born on November 5, 1988, Virat Kohli, who turns 37 today, has not only dominated cricket but has carved...
Kingshuk Mitra Exits JioStar To Launch His Own Venture
Kingshuk Mitra, a seasoned leader in India’s media and advertising ecosystem, has announced his exit from...
Over 60% Of Urbanic’s Organic Marketing Budget Goes To Influencer Marketing: Rahul Dayama
In India’s crowded online fashion market, where digital-first brands are multiplying and consumer attention is shrinking,...
Z Media Corporation Appoints Raktimanu Das As CEO
Z Media Corporation has announced the appointment of Raktimanu Das (also known as Raktim Das) as...
FCB Ulka Wins Creative Mandate For Bajaj Almond Drops Hair Oil & Bajaj No Marks
FCB Ulka (part of FCB India) has been appointed as the creative agency on record for...
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