JGP Jewellers Launches ‘The Godhadi Effect’ to Reimagine Gold Exchange Through Storytelling
Featuring Marathi actors Jitendra Joshi, Madhurani Gokhale, Sai Godbole and Pradeep Welankar, the film centres on...
Campaigns
Humour, Culture & Human Stories Took The Centre Stage In This Week’s Top Campaigns
This week's advertising landscape saw brands move beyond product-first storytelling to build campaigns rooted in everyday...
POP Unveils Debut Brand Campaign As It Pushes Rewards-Led UPI Payments
Gen Z-focused fintech platform POP has launched its first brand campaign, In a Perfect World, marking...
Olyv Deepens Brand Presence With Sourav Ganguly-Led OOH Campaign
Olyv, a digital lending platform, has launched a new out-of-home (OOH) campaign featuring its long-standing brand...
Gritzo Taps Everyday Mealtime Battles For New ‘Protein Ki Zimmedari Hamari’ Campaign
Gritzo has unveiled its flagship campaign for 2026, 'Protein Ki Zimmedari Hamari', taking a bold step...
AGEasy Launches Anupam Kher-Led Campaign Advocating Freedom Over Dependence
AGEasy has launched a new digital campaign featuring acclaimed actor and brand ambassador Anupam Kher. Rooted...
Fibe Debuts AI-Generated Brand Film Series Celebrating Aspirations & Access To Credit
Fibe has unveiled its new brand film campaign created using AI. The campaign is rooted in...
Rivalry, Recovery & Relatability Drove This Week’s Top Brand Campaigns
This week’s brand campaigns reflect a growing preference for storytelling that goes beyond product features, blending...
Amazon Just Turned Two Mumbai Landmarks Into Billboards, And It’s a Masterclass In What Sale Season Marketing Should Look Like in 2026
For ten years, Prime Day in India has meant one thing to most people: a countdown,...
Chandigarh University Online Taps TVF Panchayat’s Vikas & Banrakas To Promote Online Learning
As online education increasingly evolves into a lifestyle choice for modern learners, Chandigarh University Online has...
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