The Advertising Club has unveiled a refreshed brand identity, marking a new phase in its 71-year journey within India’s marketing, media and advertising ecosystem.
The new identity has been created in partnership with Landor. The development has sought to reinforce the club’s long-standing credibility while aligning it with shifts in technology, creativity and industry expectations.
The Advertising Club has played a role in shaping India’s marketing landscape through its industry platforms, programmes and awards over the decades. With artificial intelligence influencing creative processes and digital transformation redefining engagement models, the organisation has repositioned itself with a renewed strategic focus.
At the centre of the refreshed identity has been the idea of positioning TAC as “The Beacon”. The framework has aimed to present the club as a guiding platform for the industry amid rapid change. The updated design system has been structured to extend across awards, partnerships, platforms and digital interfaces, balancing legacy with contemporary relevance.
The move has underscored TAC’s intent to remain aligned with the convergence of technology, culture, data and design, while continuing to serve as a platform that connects stakeholders across the marketing and advertising value chain.
Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “The Advertising Club (TAC) is one of India’s oldest and strongest associations championing ad and marketing innovations. Our seven-decade legacy carries both responsibility and opportunity and with this brand refresh, we are reaffirming our intent. Our new identity positions this body as a beacon in a time when volatility is high. At TAC, we will continue to set benchmarks, spark meaningful conversations and champion the ideas that define the marketing and advertising world’s tomorrow.”
