Advertising

After serving the role of Chief Operating Officer at Malaysia-based Marketing company ada for close to...

Chimp&z Acquires Yellophant Digital To Foray Into AI-Led Marketing

Mumbai-based ROI-focused agency Yellophant Digital has officially been acquired by the independent global advertising agency Chimp&z....

Increasing Consumer Expectations & Shorter Relevance Lifecycles Drive Proactive Rebranding In India: Ashish Mishra

by Shreya Negi

In the past one year, we have seen some of the very popular brands across categories...

Ayushmann Khurrana Roped In As Brand Ambassador For Nautica India

Myntra Jabong, the wholesale entity of Myntra, has announced Bollywood actor Ayushmann Khurrana, as the brand...

Cannes Lions 2024: Six Indians Enlisted In This Year’s Shortlisting Jury Members

Cannes Lions has announced the line-up of global experts from across 75 markets and creative industries...

Havas India Elevates Nikhil Guha To Executive Creative Director

After spending nearly two years with the company, Havas India has promoted Nikhil Guha to the...

IAS Announces First-To-Market Integration With ROBLOX To Provide 3D Immersive Measurement

One of the leading global media measurement and optimization platforms, Integral Ad Science, has entered into...

The Goafest Stage Is Set For Another Edition Of ‘Advertising Rocks’

Following the success of its inaugural edition, Goafest 2024 is set to bring back 'Advertising Rocks',...

Priya Barve Joins WPP As Client Lead For Hindustan Unilever

Priya Barve has joined WPP as India’s Client Lead for Hindustan Unilever (HUL). Barve brings over...

FCB Ulka Appoints BBDO’s Hemant Shringy As Its New Chief Creative Officer