On Day 2 of the Goafest 2024, Leo Burnett India was named the Direct Specialist Agency Of The Year 2024 at The Abby Awards 2024 powered by One Show for it secured a total of 5 metals at the awards gala.
Of these, 2 were Silver and 3 Bronze.
Following close at the second spot was FCB Group India which won a total of 2 metals, of which 1 was a Grand Prix and the other a Silver.
Here is a breakup of all the metal winners of the Direct Abby Category in The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| Leo Burnett India | – | – | 2 | 3 | 2 | 5 | 26 |
| FCB GROUP INDIA | 1 | – | 1 | – | 2 | 2 | 20 |
| STAR India Pvt. Ltd. | – | 1 | – | – | – | 1 | 8 |
| Hardcastle Restaurants Pvt. Ltd. | – | – | 1 | – | – | 1 | 6 |
| tgthr | – | – | 1 | – | – | 1 | 6 |
| VML India | – | – | 1 | – | – | 1 | 6 |
| redBus | – | – | – | 1 | – | 1 | 4 |
| ^atom network | – | – | – | 1 | – | 1 | 4 |
| Krafton India | – | – | – | 1 | 1 | 1 | 5 |
| famous Innovations | – | – | – | – | 2 | – | 2 |
| Havas Worldwide India | – | – | – | – | 1 | – | 1 |
| Interactive Avenues | – | – | – | – | 1 | – | 1 |
| Schbang | – | – | – | – | 1 | – | 1 |
| White Rivers Media | – | – | – | – | 1 | – | 1 |
| Grand Total | 1 | 1 | 6 | 6 | 11 | 14 | 91 |
Read the table below to find out which agency won the Grand Prix, Gold, Silver and Bronze metals in the Direct Abby category and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| DIRECT | 12A: DIRECT – Direct Response- PRESS | Flipkart IPL Hijack | Flipkart | Leo Burnett India | Bronze |
| DIRECT | 12A: DIRECT – Direct Response- PRESS | Flipkart Big Billion Days: World Cup Edition | Flipkart | Leo Burnett India | Bronze |
| DIRECT | 12B: DIRECT – Direct Response – AV (TV Film/ YouTube Film/ Infomercial) | BBD – How to make mistakes, successfully? | Flipkart | Leo Burnett India | Bronze |
| DIRECT | 12B: DIRECT – Direct Response – AV (TV Film/ YouTube Film/ Infomercial) | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Merit |
| DIRECT | 12B: DIRECT – Direct Response – AV (TV Film/ YouTube Film/ Infomercial) | Floating Stories By Amul | Amul | FCB GROUP INDIA | Merit |
| DIRECT | 12D: DIRECT – Direct Response – Flat Mail (without bulky enclosures) | Purifying Poster | AAAI | FCB GROUP INDIA | Merit |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Untangling The Politics Of Hair | STIR – Design Magazine | FCB GROUP INDIA | Grand Prix |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Words of Pride | Disney Star Network | STAR India Pvt. Ltd. | Gold |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | #UNPLASTICINDIA | THE TIMES OF INDIA | VML India | Silver |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Floating Stories By Amul | Amul | FCB GROUP INDIA | Silver |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Daughters of Piplantri | Astral Foundation | White Rivers Media | Merit |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | The Silent Campaign | Fortis Healthcare | Havas Worldwide India | Merit |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Sign To Smile Campaign | Happydent India | Schbang | Merit |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | Blockbuster Excuses | Mumbai Police | famous Innovations | Merit |
| DIRECT | 12G: DIRECT – Work done for Social Awareness or Charity Causes. | The Most Wanted Teacher | Columbia Pacific Communities | famous Innovations | Merit |
| DIRECT | 12H: DIRECT – Direct response digital | Desktop Ads | IKEA | Leo Burnett India | Silver |
| DIRECT | 12H: DIRECT – Direct response digital | Harpic Loocator #BeFreeToPee | Harpic India | tgthr | Silver |
| DIRECT | 12H: DIRECT – Direct response digital | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Silver |
| DIRECT | 12H: DIRECT – Direct response digital | Say It With Oreo | Oreo India | Leo Burnett India | Silver |
| DIRECT | 12H: DIRECT – Direct response digital | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| DIRECT | 12H: DIRECT – Direct response digital | EqualStock | Welspun World | ^atom network | Bronze |
| DIRECT | 12H: DIRECT – Direct response digital | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Bronze |
| DIRECT | 12H: DIRECT – Direct response digital | IPF and AI get action fans into the Copverse | Amazon Prime Video | Interactive Avenues | Merit |
| DIRECT | 12H: DIRECT – Direct response digital | DIY Gifts | IKEA | Leo Burnett India | Merit |
| DIRECT | 12H: DIRECT – Direct response digital | Red Hot Summer Sale | Redbus | Leo Burnett India | Merit |
