On Day 2 of the Goafest 2024, FCB Group India was named the Public Relations Specialist Agency Of The Year 2024 at The Abby Awards 2024 powered by One Show.
The network agency secured a total of 4 metals- of which 1 was Gold and 3 Silver.
Following close at the second spot was Leo Burnett India with 3 Metals- 1 Gold, 1 Silver and 1 Bronze.
Here is a breakup of all the metal winners of the Public Relations Abby in The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| FCB GROUP INDIA | – | 1 | 3 | – | 1 | 4 | 27 |
| Leo Burnett India | – | 1 | 2 | – | 1 | 3 | 21 |
| Tribes Communication Pvt ltd | – | – | 1 | 1 | – | 2 | 10 |
| Havas Worldwide India | – | – | 1 | – | 3 | 1 | 9 |
| Krafton India | – | 1 | – | – | – | 1 | 8 |
| Enormous | – | – | 1 | – | – | 1 | 6 |
| Hardcastle Restaurants Pvt. Ltd. | – | – | 1 | – | – | 1 | 6 |
| redBus | – | – | – | 1 | – | 1 | 4 |
| ^atom network | – | – | – | 1 | – | 1 | 4 |
| Mullenlowe Lintas Group | – | – | – | 1 | – | 1 | 4 |
| Pixelfox | – | – | – | 1 | – | 1 | 4 |
| Communique Marketing Solutions Pvt Ltd | – | – | – | – | 1 | – | 1 |
| Digitas | – | – | – | – | 1 | – | 1 |
| Reckitt Benckiser (India) | – | – | – | – | 1 | – | 1 |
| Social Panga – Higa Digital Pvt. Ltd. | – | – | – | – | 1 | – | 1 |
| Grand Total | – | 3 | 9 | 5 | 9 | 17 | 107 |
Read the table below to find out which agency won the Gold, Silver and Bronze metals in the Public Relations Abby category and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| PUBLIC RELATIONS | 14Aa: PUBLIC RELATIONS – SECTORS-Consumer Durables | Frozen In Prime | Amazon India | Tribes Communication Pvt ltd | Bronze |
| PUBLIC RELATIONS | 14Ac: PUBLIC RELATIONS – SECTORS-Other Consumer Products & Services | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Silver |
| PUBLIC RELATIONS | 14Ac: PUBLIC RELATIONS – SECTORS-Other Consumer Products & Services | Tested By Fans | MakeMyTrip | Enormous | Silver |
| PUBLIC RELATIONS | 14Ac: PUBLIC RELATIONS – SECTORS-Other Consumer Products & Services | RAKSHA JYOTI PROTECTION FOR OUR PROTECTORS | Mortein | Havas Worldwide India | Merit |
| PUBLIC RELATIONS | 14Ba: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate PR | EqualStock | Welspun World | ^atom network | Bronze |
| PUBLIC RELATIONS | 14Be: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate Social Responsibility | Bridging The Invisible Gap | P&G Shiksha | Leo Burnett India | Silver |
| PUBLIC RELATIONS | 14Be: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate Social Responsibility | The Biochar Project | Lay’s India | Leo Burnett India | Silver |
| PUBLIC RELATIONS | 14Be: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate Social Responsibility | The Gift of Ganga | Lifebuoy | MULLENLOWE LINTAS GROUP | Bronze |
| PUBLIC RELATIONS | 14Be: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate Social Responsibility | The Silent Campaign | Fortis Healthcare | Havas Worldwide India | Merit |
| PUBLIC RELATIONS | 14Be: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Corporate Social Responsibility | The Smart Farm | Lay’s | Leo Burnett India | Merit |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | Untangling The Politics Of Hair | STIR – Design Magazine | FCB GROUP INDIA | Gold |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Gold |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | Frozen In Prime | Amazon India | Tribes Communication Pvt ltd | Silver |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | RAKSHA JYOTI A LIGHT THAT FIGHTS | Mortein | Havas Worldwide India | Merit |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | Google For India 2023 | Communique Marketing Solutions Pvt Ltd | Merit | |
| PUBLIC RELATIONS | 14Bf: PUBLIC RELATIONS – PRACTICES & SPECIALITIES-Events & Experiential | Floating Stories By Amul | Amul | FCB GROUP INDIA | Merit |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | BGMI Ki Boli | Battlegrounds Mobile India | Krafton India | Gold |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | #PerryPowerfulPunch | TATA.ev | FCB GROUP INDIA | Silver |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Silver |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | Bingo AI Meme Gallery | ITC Bingo! Mad Angles | Pixelfox | Bronze |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | The Duo Ultimatum | Duolingo | Digitas | Merit |
| PUBLIC RELATIONS | 14Ca: PUBLIC RELATIONS – DIGITAL PR-Use of Social Media in PR | Just A Mom’s Job | Harpic India | RECKITT BENCKISER (INDIA) | Merit |
| PUBLIC RELATIONS | 14Da: PUBLIC RELATIONS – CAMPAIGN-Integrated Campaign led by PR | Lulumelon EOSS | HDFC Bank | FCB GROUP INDIA | Silver |
| PUBLIC RELATIONS | 14Da: PUBLIC RELATIONS – CAMPAIGN-Integrated Campaign led by PR | RAKSHA JYOTI | Mortein | Havas Worldwide India | Silver |
| PUBLIC RELATIONS | 14Da: PUBLIC RELATIONS – CAMPAIGN-Integrated Campaign led by PR | Guardians Of The Heart 2.0 | Manipal Hospitals | Social Panga – Higa Digital Pvt. Ltd. | Merit |
