On Day 2 of the Goafest 2024 at The Abby Awards 2024 powered by One Show, Leo Burnett India was awarded the title of Mobile Specialist Agency Of The Year.
It secured 1 Gold, 1 Silver and 1 Bronze leading up to a total of 3 metals at the awards gala.
Following Leo Burnett India at the second spot was FCB Group India with 2 metals- 1 Silver and 1 Bronze.
Here is a breakup of all the metal winners of the Mobile Abby Category in The Abby Awards 2024 powered by One Show:
| Organization | Grand Prix | Gold | Silver | Bronze | Merit | Total Metals | Total Points |
|---|---|---|---|---|---|---|---|
| Leo Burnett India | – | 1 | 1 | 1 | – | 3 | 18 |
| redBus | – | – | 1 | 1 | – | 2 | 10 |
| Flipkart | – | 1 | – | – | – | 1 | 8 |
| Hardcastle Restaurants Pvt. Ltd. | – | 1 | – | – | – | 1 | 8 |
| Schbang | – | – | – | 2 | – | 2 | 8 |
| FCB GROUP INDIA | – | – | 1 | – | – | 1 | 6 |
| tgthr | – | – | 1 | – | – | 1 | 6 |
| Viacom18 Media Pvt. Ltd. | – | – | 1 | – | – | 1 | 6 |
| Bombay Design Centre Private Limited | – | – | – | 1 | – | 1 | 4 |
| Brown Button Private Limited | – | – | – | 1 | – | 1 | 4 |
| Eleve Media & Daily Digital | – | – | – | 1 | – | 1 | 4 |
| Imagine Marketing India Pvt Ltd | – | – | – | 1 | – | 1 | 4 |
| Laqshya Media Limited | – | – | – | – | 1 | – | 1 |
| Nash8 | – | – | – | – | 1 | – | 1 |
| Grand Total | – | 3 | 5 | 8 | 2 | 16 | 88 |
Read the table below to find out who won the Gold, Silver and Bronze metals in the Mobile Abbys and for which campaign:
| Category | Sub Category | Title | Brand | Winner | Metal |
|---|---|---|---|---|---|
| MOBILE | 10A: MOBILE – Mobile /Tablet Site | Traveler’s Map of India by MakeMyTrip | MakeMyTrip | Eleve Media & Daily Digital | Bronze |
| MOBILE | 10A: MOBILE – Mobile /Tablet Site | Right the Song – Women’s Day Mobile Site | boAt | Imagine Marketing India Pvt Ltd | Bronze |
| MOBILE | 10B: MOBILE – Mobile/Tablet Apps | EatQual Colours | McDonald’s India (S&W) | HARDCASTLE RESTAURANTS PVT. LTD. | Gold |
| MOBILE | 10B: MOBILE – Mobile/Tablet Apps | Harpic Loocator #BeFreeToPee | Harpic India | tgthr | Silver |
| MOBILE | 10B: MOBILE – Mobile/Tablet Apps | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Silver |
| MOBILE | 10C: MOBILE – Mobile Technology | The Smart Farm | Lay’s | Leo Burnett India | Gold |
| MOBILE | 10C: MOBILE – Mobile Technology | Gatorade Turf Finder powered by Google Maps | Gatorade | Leo Burnett India | Silver |
| MOBILE | 10C: MOBILE – Mobile Technology | Route To 47 Re-mapping India’s history | redBus India Pvt. Ltd. | redBus | Bronze |
| MOBILE | 10C: MOBILE – Mobile Technology | Big Billion Days: World Cup Edition | Flipkart | Leo Burnett India | Bronze |
| MOBILE | 10C: MOBILE – Mobile Technology | Explore Ancient Tamil Culture in Keeladi in AR | Department of Archeology, Tamil Nadu | Brown Button Private Limited | Bronze |
| MOBILE | 10C: MOBILE – Mobile Technology | India’s Largest AR Graffiti | IIT Bombay Mood Indigo | Laqshya Media Limited | Merit |
| MOBILE | 10D: MOBILE – Mobile Games | 50-50 4th Umpire | Britannia | Schbang | Bronze |
| MOBILE | 10D: MOBILE – Mobile Games | Camel Wonderland | Camel | Bombay Design Centre Private Limited | Bronze |
| MOBILE | 10E: MOBILE – Mobile Messaging | Blame It On Flipkart | Flipkart | Flipkart | Gold |
| MOBILE | 10F: MOBILE – Mobile video | Happier Twogether | Comedy Central | Viacom18 Media Pvt. Ltd. | Silver |
| MOBILE | 10F: MOBILE – Mobile video | Sounds of Budget | DBS Bank India | FCB GROUP INDIA | Silver |
| MOBILE | 10F: MOBILE – Mobile video | The Sticky Reels by Fevicol – A Humorous Showcase | Fevicol | Schbang | Bronze |
| MOBILE | 10F: MOBILE – Mobile video | Forex at your doorstep | MakeMyTrip | Nash8 | Merit |
