Having completed more than one-and-a-half-years as Senior General Manager at CARS24, the used car marketplace has elevated Arpit Srivastava to Head of Brand.
In his new role, Srivastava will be responsible for driving progression of the core brand and creation of new and endorsed brands within the CARS24 umbrella.
Before joining CARS24 in May 2022, he was the Chief Marketing Manager at Samsung India for three years, starting May 2019.
Prior to that, Srivastava was the Group Manager-Marketing at BCCL for three-and-a-half years starting December 2015, Product Marketing Manager at Sony India for more than two-and-a-half years starting May 2013 and Senior Brand Executive at HCL Technologies from May 2011 to April 2013.
