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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Cannes Lions 2025: FCB India’s ‘Lucky Yatra’ Makes It To Titanium Lions Shortlist

India did not secure a spot on the Innovation Lions shortlist this year.

MM Desk by MM Desk
June 3, 2025
in Advertising
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Cannes Lions 2025: FCB India's 'Lucky Yatra' Makes It To Titanium Lions Shortlist Cannes Lions 2025, FCB India, Lucky Yatra, Titanium Lions, Indian Railways, Innovation Lions, Titanium category, campaign shortlist, advertising festival, Indian entry

Cannes Lions has announced the shortlists for two major categories, the Titanium Lions and the Innovation Lions, with just one Indian entry making it to the list.

FCB India’s “Lucky Yatra” campaign for Indian Railways has been shortlisted in the Titanium category.

Link to the campaign ad film:

No Indian entry made it to the Innovation Lions shortlist this year. The remaining shortlists are scheduled for release between June 14 and June 18.

The winners of Cannes Lions 2025 will be announced during the festival, taking place from June 16 to June 20.

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