Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Budget 2020: How Indian Startup Founders Reacted On New ESOP Taxation Rules

Rinie Wilson by Rinie Wilson
February 3, 2020
in What’s Buzzing
A A

On 2 Feb’20, Finance Minister Nirmala Sitharaman presented the Union Budget 2020-21 in the Lok Sabha. This year’s Union Budget centers around three ideas; Aspirational India, Economic development, A Caring Society.

But what caught many’s attention is that in the budget introduced, Nirmala Sitharaman proposed deferring the tax payments on ESOPs by five years or till the employees leave the company or sell their shares, whichever is the earliest.

While speaking on the ESOP rules, Sitharaman said,

During their formative years, startups generally use ESOPs to attract and retain highly talented employees. ESOPs are a significant component of the compensation of these employees. Currently, ESOPs are taxable. This leads to a cash flow problem for the employees who do not sell their shares immediately and continue to hold them for the long term.

As per the new rules announced by Finance Minister Nirmala Sitharaman, the stocks would be taxed at the time of their sale, or 5 years after vesting, or when an employee leaves a startup, whichever comes first. This avoided double taxation for startup employees.

Many startup founders were all praises for the new ESOP rules and showed in their recent tweets.

Vijay Shekhar – Paytm Founder

Very happy and thankful to ESOP related changes done by Fin Min @nsitharaman madam.
Beautifully defined and sorts out many issues. 🙏🏼🙏🏼

— Vijay Shekhar (@vijayshekhar) February 1, 2020

Sanjay Swamy – Managing Partner at Prime Venture Partners

ESOPS: Tax at the time of sale or at end of 5 years or when employee leaves startup. Whichever 1st.

Removes the double tax on ESOPs.

Solves a key issues for Startups attarcting quality talent. @IndianVCA @letsventurein @SidPai275

— Rehan Yar Khan (@rehanyarkhan) February 1, 2020

Kunal Bahl – Snapdeal CEO

ESOP tax reform is here. Big win for the startup ecosystem! 🙏🏼 @nsitharaman #BudgetSession2020 https://t.co/VA4uQMssUp

— Kunal Bahl (@1kunalbahl) February 1, 2020

Sharing her views on the Budget 2020, Biocon MD, Kiran Majumdar Shaw tweeted:

Although my immediate response to the budget was satisfactory, now that I’ve read the fine print I must say I’m less optimistic about strong economic revival. In fact removal of exemptions n DDT will hurt individual tax payer n affect consumer spending. Why no export incentives?

— Kiran Mazumdar-Shaw (@kiranshaw) February 1, 2020

In addition to this, the Finance Minister has also proposed a 100% deduction of profits for three consecutive assessment years out of seven for eligible startups having turnover of up to Rs 25 crore.

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

December 12, 2025
From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

December 12, 2025
2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

December 12, 2025
Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

December 12, 2025
Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

December 12, 2025
Niraj Mishra Joins Amazon MX Player As Head of Growth & Product Marketing

Niraj Mishra Joins Amazon MX Player As Head Of Growth & Product Marketing

December 12, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.