BPTP has appointed Shalini Jha as Senior Vice President, Marketing. In her new role, she will lead the company’s marketing function, overseeing brand strategy, communications and customer engagement across its residential and commercial portfolio.
Jha brings over 22 years of experience spanning real estate, retail, hospitality, banking and finance, as well as public relations. She has worked on building brands and driving integrated marketing strategies, managing large budgets and leading campaigns across digital, partnerships and experiential marketing. She has also been associated with industry bodies such as CREDAI, ASSOCHAM, Confederation of Indian Industry, NASSCOM and FICCI.
Prior to this, she served as Senior Vice President – Marketing at Krisumi Corporation, where she led marketing strategy, campaign execution and portfolio positioning for the company’s projects.
Commenting on the appointment, Vishal Singh, Chief Human Resource Officer, BPTP, said, “We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”
On her appointment, Shalini Jha said, “I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”
