Boult, an Indian wearables brand, has been rebranded as GOBOULT with a new logo, updated business strategy, and increased investment in technology, design, and retail.
The brand recorded revenue close to Rs 800 crore in FY25 and aims to reach Rs 1,000 crore in FY26.
Today’s digital-first consumers move fast, think ahead, and act independently. They expect brands to keep up, and GOBOULT matches their pace.
The word ‘Go’ reflects a mindset of speed, ambition, and transformation. This shift drives the entire business strategy, including product design, retail growth, global positioning, and customer experience.
The new logo combines two symbols: a screwhead and an arrow. The screw represents strength, innovation, and precision, while the arrow reflects the brand’s forward movement and focus on futuristic technology. Together, they represent GOBOULT’s identity and direction.
GOBOULT is entering the premium segment with an average selling price above Rs 2,000, focusing on design-led wearables, fashion-forward audio devices, and tech-driven personal gear. The brand’s premium strategy emphasizes product innovation, appeals to Gen Z tastes, and strengthens its omnichannel presence.
According to the company, it plans to expand its retail presence from 3,000 to over 30,000 stores across general trade, modern retail, and experience-focused formats in the next 18 months. This growth is expected to shift the company’s revenue mix, making offline sales a key part of the business.
The company is investing Rs 25 crore in R&D and design innovation, focusing on becoming an AI-first company by developing smarter hardware, integrating software more deeply, and creating intuitive user experiences. It also plans to grow its engineering and design teams to support this expansion.
They are also preparing for international expansion next year, targeting the US, Europe, Southeast Asia, and East Asia. The new name and identity are designed to connect with both Indian and global audiences, positioning GOBOULT as a forward-looking personal tech brand.
Additionally, the company is also focusing on partnerships that blend technology with pop culture and design-led collaborations, including limited-edition products. Its recent collaboration with Mustang sparked this approach.
This transformation reflects GOBOULT’s aim to become a leading personal technology brand in India, setting the stage for future IPO readiness and long-term global growth.
