Boldfit, a fitness and health company unveiled its new logo titled “The Flex”, symbolising the brand’s “commitment” to inspiring and empowering individuals in their fitness pursuits.
As per the brand, the new logo showcases modernity and dynamism. Its bold typography and colour palette symbolises the brand’s bold energy, while paying homage to its ‘yoga’ beginnings. Boldfit’s new identity is a demonstration, committed to stay at the forefront of the fitness industry while honouring its roots and values.
Commenting on the development, Pallav Bihani, founder of Boldfit said, “We are thrilled to introduce our new logo, which encapsulates the essence of Boldfit’s mission.”
“It’s not merely a visual change; it signifies our deep-rooted commitment to revolutionising the fitness industry and providing cutting- edge solutions to our customers. The Flex takes inspiration from every accomplished fitness enthusiast – showcasing to the world years of toil and sweat in full glory. As we continue to expand our product offerings and reach new markets, our new logo serves as a reminder to dream big and play bold. It represents our dedication to reaching new heights and solidifying our position as India’s #1 fitness and sports brand,” he added.
