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    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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Balaji Prakash Exits EID Parry India After 9 Years

Former COO and Business Head Balaji Prakash held multiple leadership roles at the company for nearly a decade, including Executive Vice President for its consumer products business, overseeing sales, marketing and growth mandates.

MM Desk by MM Desk
April 22, 2026
in Business, People Spotting
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Balaji Prakash Exits EID Parry India After 9 Years

Balaji Prakash is set to move on from EID Parry India after a nine-year stint, where he most recently served as Chief Operating Officer and Business Head.

Prakash announced his departure via a heartfelt LinkedIn post.

In his latest role, he was Executive Vice President and Business Head – Consumer Products Business from June 2023 to June 2024. Prior to that, he served as Senior Vice President from July 2019 to June 2023, and earlier as Vice President – Sales and Marketing from December 2017 to June 2019. He also held the position of Senior Vice President and Head – Sales & Marketing from December 2017 to September 2023.

Before joining EID Parry India, Prakash was Business Head at Tata Teleservices from September 2014 to November 2017. He previously worked at CavinKare, where he served as Business Head – Dairy and Beverage from June 2011 to August 2014, General Manager – Marketing (Foods Business) from June 2009 to June 2011, and Senior Marketing Manager from October 2007 to June 2009.

Earlier in his career, he was Deputy General Manager – Marketing at TTK Healthcare from June 2006 to September 2007, and Category Manager at Lotte India Corporation from April 2004 to May 2006. Prakash also held the role of Senior Brand Manager at Ford Motor Company from April 2003 to April 2004, and was Group Product Manager at CavinKare from 1998 to 2003. He was also associated with Castrol India as Sales Executive from 1996 to 1998.

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