AU Small Finance Bank (AU SFB) has announced the appointment of Ranbir Kapoor and Rashmika Mandanna as its brand ambassadors. The partnership is intended to support AU SFB’s effort to build a preferred national banking brand with stronger consideration across urban, metro, and deeper Bharat markets.
Ranbir Kapoor’s versatility and wide popularity position him as an influential voice among audiences in India, particularly urban professionals. Rashmika Mandanna holds strong resonance across younger audiences nationwide, including southern India, through her relatability and contemporary appeal. Together, they offer a mix of aspiration, authenticity, and regional relevance that aligns with AU SFB’s aim to connect with diverse customer groups across the country.
The collaboration supports AU SFB’s focus on driving higher consideration for its core product strengths in Savings Accounts and Current Accounts. As an established liabilities franchise with a customer-service-led approach, the bank aims to deepen engagement through high-visibility storytelling and relatable personalities who reflect the preferences of today’s banking customers.
AU SFB will launch an integrated 360-degree media campaign featuring both ambassadors across television, digital platforms, social media, and print. The campaign will highlight customer experience, product differentiation, and the bank’s expanding presence across India.
Sanjay Agarwal, Founder, MD and CEO, AU Small Finance Bank, said, “As we prepare for our transition into a Universal Bank, strengthening customer consideration for our core offerings becomes even more important. Ranbir and Rashmika connect deeply with different parts of India and different types of audiences. Their presence helps us speak to young professionals, emerging entrepreneurs, and families across regions with clarity and confidence. Our upcoming 360-degree campaign across television, digital, and print will showcase the strengths of our product offerings and reinforce the promise of superior customer experience from AU.”
Ranbir Kapoor said, “Banking, for me, is at its best when it brings together trust, ease, and products that genuinely simplify life. AU has created something impressive by growing across the country while still keeping the customer at the centre. Their products are designed with real everyday insight and a balance of innovation and trust. I’m thrilled to be part of the AU family as they continue to bring this experience to more people across India.”
Rashmika Mandanna said, “Good banking is more than just transactions; it’s about being a trusted partner in one’s financial journey. AU Small Finance Bank’s focus on customer-centricity, innovation, and reaching out to millions with their inclusive approach caught my attention, which is why I’ve partnered with them. Their recently launched ‘M Circle’ initiative is a great example of building something thoughtful, helpful, and genuinely empowering for women. It reflects a bank that listens and responds. I’m excited to be associated with the AU family as they connect with young India through their commitment and care.”
