Asian Paints has announced a significant three-year partnership with the Board of Control for Cricket in India (BCCI), becoming the Official Colour Partner for India Home Cricket.
In its LinkedIn statement, the company said it is ready to “paint every emotion of cricket”- uniting the passion of the sport with the brand’s vibrant identity across India’s home series over the next three seasons.
The brand also introduced its campaign message for the association: “Ab Har Ghar Khelega, Har Ghar Khilega, Har Ghar Jeetega.”
Through this multi-year collaboration, Asian Paints aims to blend the excitement of cricket with the spirit of Indian
