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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    The Creator Economy Is Reaching A Critical Turning Point

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    Can Legacy Remain A Differentiator In Modern Marketing?

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    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Arunima Singh Joins & Ignite As Managing Director

With over two decades of leadership experience, Arunima Singh has joined & Ignite as Managing Director, bringing extensive expertise across marketing, digital transformation, and business strategy to lead the company’s growth initiatives.

MM Desk by MM Desk
February 17, 2026
in Advertising, People Spotting
A A
Arunima Singh Joins & Ignite As Managing Director

Arunima Singh has been appointed as Managing Director at & Ignite, taking charge of the company’s strategic and operational direction.

She announced this move via a linkedin post. 

Before joining Ignite, Singh served as Chief Operating Officer at Urja Communications from February 2025 to February 2026, leading operations and client engagement across banking, healthcare, and finance sectors, including ICICI Bank, HDFC Bank, AU Small Finance Bank, and Lilavati Hospitals.

From June 2020 to March 2025, Singh was a facilitator for #IamRemarkable by Google, an initiative that empowers women and underrepresented groups to showcase their achievements, host workshops, and act as an ambassador within professional networks.

Between April 2024 and February 2025, she held the position of Chief Operating Officer at Asymmetrique, managing clients such as Tata Mutual Fund, Mahindra Logistics, and Kirtilals Jewellery. Prior to that, Singh was Chief Digital Officer at Marksmen Media from November 2023 to April 2024 and Head & Regional Business Director – Google & YouTube IND & SEAPAC at OLIVER Agency from February 2023 to October 2023.

She has also held leadership roles at Havas Group India as Vice President – Client Success and Vice President – Health Digital from January 2021 to February 2023, Executive Vice President at Social Beat from November 2019 to January 2021, Business Director at Wunderman Thompson from June 2018 to November 2019, and Practice Lead – Digital & Social at Adfactors PR from April 2015 to May 2018.

Earlier in her career, Singh was Group Head – Client Servicing at L&K Saatchi & Saatchi from November 2014 to April 2015, Senior Account Manager at Mirum India: A VML Company from June 2011 to October 2014, Deputy Manager – Business Development & Account Management at EOS – Eureka Outsourcing Solutions from June 2007 to December 2010, Senior Asset Servicing Officer – Loans & Investments Division at ICICI Bank from June 2006 to June 2007, Marketing Manager at Acme Healthcare Products from September 2003 to December 2004, Senior Account Executive at Sobhagya Advertising Services from June 2000 to August 2003, and Executive – Resource Mobilisation at HelpAge India from July 1998 to June 2000.

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