One of India’s leading Creative, Media, and MarTech agency- Art-E Mediatech has won the 360-degree marketing mandate of Firefox Cycles. The account will be managed by the agency’s Delhi branch.
As part of the mandate, the agency will be responsible for developing and executing a comprehensive 360-degree marketing strategy for Hero Cycles’ subsidiary- Firefox Cycles that involves in-store to offline marketing, media buying, managing their social media, performance marketing and brand marketing.
Speaking on the new mandate, Amit Dhawan, Partner and CEO, Art-E Mediatech, said, “Winning this mandate is a testament to our team’s creativity, expertise, and dedication. We are excited to partner with Firefox Cycles, a brand that shares our passion for innovation and excellence. Together, we aim to set new benchmarks in the industry. I am confident that this partnership will result in great outreach for the brand, and I can’t wait to see where our journey takes us together.”
To this, Sriram Sundreson, CEO, Firefox Bikes, added, “We look forward to a long-term collaboration by harnessing Art-E’s expertise to deliver exceptional results in today’s ever-evolving digital media landscape.”
