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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

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    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

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Anupam Tripathi Steps Down From Lenskart As GM Marketing & Media Head After 5 Years

Anupam Tripathi shared on LinkedIn that during his time at Lenskart, the team created entirely new initiatives, executed bold campaigns he’ll always be proud of, and won multiple awards that made all the late nights worthwhile.

MM Desk by MM Desk
July 16, 2025
in Marketing, People Spotting
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Anupam Tripathi, Lenskart, GM Marketing Lenskart, Media Head Lenskart, Anupam Tripathi resignation, Lenskart marketing campaigns, Anupam Tripathi LinkedIn, Lenskart award-winning campaigns, dentsu X, VSell Solutions, Kotak Mahindra Bank Anupam Tripathi Steps Down From Lenskart As GM Marketing & Media Head After 5 Years

Anupam Tripathi has stepped down as GM – Marketing and Media Head at Lenskart after over five years with the company.

Tripathi took to LinkedIn and wrote, “It’s hard to sum up what this journey has meant to me. The late nights, the big wins, the misses that taught me more than the wins ever could, and above all, the people. I’ve been lucky to work alongside some of the sharpest, kindest, and most driven folks out there.”

“We built things that didn’t exist before. We ran some wild campaigns that I’ll forever be proud of and picked up multiple awards along the way, which made the all-nighters feel worth it. Somewhere along the madness, I also made some friends for life and that’s probably the biggest win of all,” he added.

Before joining Lenskart, he was associated with dentsu X as Senior Business Director, from May 2015 to June 2020. Before that, Tripathi served as Senior Manager Marketing at VSell Solutions, between August 13 and May 2015.

Between May 2010 and March 2013, he worked with Kotak Mahindra Bank as Manager.

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