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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

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    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Amit Sethiya Moves On From SYSKA Group After An 8-Year Role As Head Of Marketing

MM Desk by MM Desk
August 12, 2024
in Marketing
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Amit Sethiya Moves On From SYSKA Group After An 8-Year Role As Head Of Marketing

After being associated with SYSKA Group for over eight years, Amit Sethiya has moved on from the position of Head of Marketing.

He announced his move in a LinkedIn post.

As the Head of Marketing, he spearheaded the deliverables for the company’s FMEG (Fast Moving Electrical Goods) products like LED, personal care appliances, mobile accessories, wires and cables, home appliances, and smart home products segments.

Before this, he was associated with TATA Housing from September 2010 to May 2016. In his tenure with the company, he managed the brand across Mumbai and Pune and led penetration into cities like Chennai within India and neighbouring countries like Maldives and Sri Lanka, among other things.

In the past, he served as Manager – Corporate Communications with a real estate group in Mumbai. In this role, he developed corporate brand management processes and standards and developed and implemented scalable tracking, analysis, and reporting tools for communications activities.

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