E-commerce giant Amazon is all set to rule Indian offline market with a new plan. The company is looking to set up 100 kiosks in malls to increase the sale of products like Kindle ebook reader, the Echo speaker and the Fire TV dongle, a report said.
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Experts believe that Amazon is looking too target offline store with this strategy and is reportedly looking for 70-80 sqft kiosk space. The kiosk will be managed by third-party franchisees.
This isn’t the first time when Amazon has put offline kiosks to expand reach to its customers. Earlier in 2017, Amazon launched kiosks in Bengaluru and has been operating 5 of them — 2 in Bengaluru and one each in Mumbai, Ahmedabad and Noida.
Interestingly, this comes at a time when Amazon has recently closed more than 80 popup stores in US malls after years of trials.
Other giants like Google and Myntra are also continuing their offline expansion. Google has experimented more than 10 popup stores in malls in India, while Myntra, operates various stores of Spanish fashion brand Mango as well as private brand Roadster in various cities.
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It is expected that Reliance is all set to enter this segment with big plans. E-commerce is certainly going to change in the coming years with bigger brands transforming their business models to online plus offline in India. If you wonder why companies are doing this, you can click here to read.
Source:ET
