Allied Blenders and Distillers has appointed Pradipta Basu as Chief Marketing Officer (CMO), with the appointment taking effect from April 15, 2026, as part of changes in its senior management structure. with Basu also designated as a Senior Management Personnel within the organisation.
Basu brings over 25 years of experience in the FMCG and beverages sector, having worked across organisations such as Radico Khaitan, United Spirits, ITC, Godfrey Phillips India, Alcobrew Distilleries and HJ Heinz. In his previous role at Radico Khaitan, he served as Vice President Marketing and Business Development, where he was responsible for national marketing strategy, portfolio management, brand development and driving growth across multiple product categories.
His experience includes managing large scale brand portfolios, leading integrated marketing campaigns, overseeing product innovation and pricing strategies, and working across agency ecosystems.
The company has also revised its reporting structure, with Arvind Mohta and Uday Rao no longer classified as Senior Management Personnel, while continuing in their roles as Marketing Directors.
