FCB Ulka, part of FCB Group India, has appointed Razorpay’s former Head of Brand Marketing and Senior Director- Ajay Ravindran as its new National Planning Director.
He joins FCB Ulka after a close to two-and-a-half years long stint at Razorpay during which he oversaw numerous campaigns that seamlessly integrated technology, creativity, and storytelling, demonstrating his ability to deliver successful and innovative strategies.
Prior to joining Razorpay in May 2022, he was associated with Ogilvy as Senior Vice President- Integrated Planning and Head of Planning- Vi for more than a year. During this time, he led strategy for one of Ogilvy’s largest accounts- Vi and also spearheaded a team of eight, including performance experts, social media marketers, B2B strategists and mainline planners.
In the past, he also worked with VMLY&R, MullenLowe Lintas Group, Grey Group, L&K Saatchi & Saatchi, Kantar and Madison World.
Having worked on the entire gamut from advertising to social media, content, media planning, and market research, Ravindran honed his skills in an array of fields ranging from having a 360-degree view of brand strategy, new-age planning, bringing together storytelling, social media culture, and technology.
On the appointment, Kulvinder Ahluwalia, CEO, FCB Ulka, said, “We are thrilled to have Ajay join us as our National Planning Director. His exceptional blend of creativity and strategic insight will play a pivotal role in enhancing our capabilities and driving impactful brand solutions for our clients. We believe his leadership will strengthen our strategic initiatives and inspire our teams to push the boundaries of creativity.”
Expressing his views on the appointment, Ravindran, National Planning Head, FCB Ulka, said, “I believe the true power of Brand Marketing lies not just in creating ‘buzz’ or some fuzzy ‘brand love’ but unlocking hidden growth opportunities for businesses. And the new-age we live in provides us with an array of avenues to do this – technology, digital, data, content, CX. FCB Ulka provides the finest playground to practice this craft. An enviable client roster, entrenched relationships, and a burning desire to do the very best for the businesses we work on. Just a few minutes into the conversation with Dheeraj, Nitin, Kulvinder and Hemant, I just had one question: ‘When can I start?’.”
