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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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Adyasha Roy Tomar Exits Kult App Citing Salary Discrepancies & Favouritism

Her exit follows a period of growing differences over employee compensation, salary delays, and internal practices, highlighting concerns around transparency and workplace alignment. The move underscores the increasing importance professionals place on ethical standards, timely pay, and value-driven collaborations in startup environments.

MM Desk by MM Desk
March 31, 2026
in Marketing
A A
Adyasha Roy Tomar Exits Kult App Citing Salary Discrepancies & Favouritism

Adyasha Roy Tomar has stepped down from her role as the Head of Creative and Brand Communications at Kult within six months of her appointment. Tomar has cited growing differences around employee compensation practices and broader workplace alignment, according to a detailed note shared by her on LinkedIn.

Link to the post:

In her statement, Tomar indicated that the decision followed a period of increasing discomfort with internal processes, particularly around how employee salaries and payments were being handled. She suggested that inconsistencies and delays in compensation were among the key concerns that led her to reassess her continued involvement with the company.

While the association initially began on a positive and collaborative note, Tomar explained that over time, the working relationship became increasingly strained. The evolving differences, she noted, were not limited to operational challenges but extended to fundamental issues of trust, transparency, and fairness within the organisation.

Her post also underscored the emotional and professional toll of navigating such an environment, pointing to a growing sense of misalignment between her expectations and the company’s internal practices. Without delving into excessive specifics, she made it clear that the situation had reached a point where continuing the association was no longer viable. Tomar will be returning to the advertising industry, the specifics of which will be ‘updated soon’, as per her post.

 

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