At Adobe Summit 2026, Adobe has showcased early-stage innovations through its Sneaks session, highlighting how agentic and generative AI are being applied to marketing workflows. The session has focused on addressing inefficiencies in campaign production, content lifecycle management, and personalization.
The company has presented multiple R&D projects demonstrating how AI-driven systems can automate content creation, enable real-time personalization, and improve campaign testing. These developments have aimed to reduce production timelines while allowing marketers to deliver more relevant customer experiences across channels.
Among the concepts introduced, Project Concurrent has enabled marketers to create dynamic visual assets that update automatically based on live data inputs within Adobe Express. This has reduced the need for manual revisions of infographics and charts when underlying data changes.
Project Face Off has introduced simulated A/B testing capabilities, allowing teams to test creative variations before deployment. By generating audience personas and predicting engagement outcomes, the tool has helped marketers refine designs prior to launch.
Project Page Turner has focused on real-time website personalization by dynamically generating web pages based on user intent. Integrated with Adobe Experience Manager, the system has enabled adaptive content delivery without requiring manual redesign.
Project Wise Wire has converted static creative assets into personalized email workflows. By integrating with Adobe Journey Optimizer, it has supported automated content personalization, HTML structuring, and audience-specific messaging.
Project Test Kitchen has supported creative exploration through AI-powered image generation and editing. The tool has allowed teams to develop and iterate visual concepts using brand inputs and design references.
Project Asset Amplify has expanded limited content inputs into multi-format campaign assets suitable for social media, web, and print. Outputs have been further refined using tools like Adobe Photoshop and Adobe Express.
Project Tailored Takes has enabled scalable video adaptation using Adobe’s Firefly Foundry models. The system has supported localization and customization of video content across markets, integrating workflows with Adobe Experience Manager and Frame.io.
Overall, the Sneaks session has demonstrated Adobe’s focus on integrating agentic AI into marketing operations, with an emphasis on automation, scalability, and personalization across the content lifecycle.
